What is CRM software and why do Pakistani businesses need one?
CRM (customer relationship management) software keeps every lead, customer, call, WhatsApp chat, quotation and follow-up in one place. Instead of leads living in personal phones, notebooks and Excel sheets, your whole team works from one list and managers see exactly where every deal stands.
In Pakistan, most sales still happen over WhatsApp and phone calls, and many teams lose leads simply because nobody followed up. A CRM fixes that with reminders, assignment rules and a clear pipeline, and it keeps the customer history when a salesperson leaves the company.
Ready-made CRMs are built for Western sales teams and charge per user in US dollars. A custom CRM fits your process, your language and your other systems, and becomes cheaper the more people use it.
Custom CRM development services
We build the CRM your team needs, not a generic one you have to work around.
Sales and lead management CRM
Capture leads from your website, Facebook, Google ads, WhatsApp and walk-ins, assign them automatically and track every deal through your pipeline stages.
WhatsApp CRM
Official WhatsApp Business Platform integration: shared inbox for your team, templates, broadcasts and every chat saved against the customer.
Call centre and telephony
Click-to-call, call logs and recordings linked to each customer, plus outcome tracking for call centre and tele-sales teams.
Field sales and recovery apps
Mobile apps for salesmen and recovery officers with GPS check-ins, route plans, order booking, payment collection and offline mode.
Customer support and ticketing
Complaints and service requests with SLAs, escalation rules and customer notifications by SMS, email or WhatsApp.
AI-powered CRM
Add an AI agent that replies to enquiries, scores leads, summarises calls and drafts follow-ups for your team to approve.
CRM modules we build
| Module | What it does |
|---|---|
| Leads and contacts | Lead capture from every channel, duplicate detection, source tracking and ownership rules. |
| Pipeline and deals | Drag-and-drop stages, deal values, expected close dates and win/loss reasons. |
| Follow-ups and tasks | Reminders, call and meeting scheduling, overdue alerts and daily task lists for each user. |
| Quotations and orders | Branded quotations with GST, approvals, conversion to orders and sync with your ERP. |
| Communication | WhatsApp, SMS, email and call history in one timeline per customer. |
| Recoveries and payments | Outstanding balances, payment promises, collection visits and receipts. |
| Reports and dashboards | Sales by person, product, city and source; conversion rates; team leaderboards. |
| Roles and security | Branch- and team-level permissions, activity logs and data export controls. |
CRM software for your industry
We have built CRM features into industry systems for years. These are the setups we are asked for most.
Real estate and housing societies
Inventory of plots and units, bookings, instalment plans, dealer commissions and buyer follow-ups. See our housing society solutions.
Logistics and courier
Shipment enquiries, customer accounts, rate quotations and complaint tracking linked to shipment status.
Trading and distribution
Dealer and retailer accounts, credit limits, order booking and recoveries connected to our trading ERP.
Education
Admission enquiries, campus visits, fee follow-ups and parent communication, alongside our school management software.
Healthcare and clinics
Patient enquiries, appointment reminders, treatment plans and follow-ups, as in our dental clinic software.
Automotive and services
Test-drive and service bookings, after-sales reminders and customer feedback tracking.
Custom CRM vs ready-made CRM in Pakistan
| Ready-made CRM (SaaS) | Custom CRM by DRPN Systems | |
|---|---|---|
| Cost model | Monthly fee per user, usually in USD | One-time build, no per-user fees |
| Fit to your process | You adapt to the software | Software follows your process |
| WhatsApp and local channels | Often paid add-ons or third-party tools | Built in from day one |
| ERP and accounting integration | Limited connectors | Direct integration with your systems |
| Data ownership | Stored on the vendor's servers | Your server or your cloud account |
| Best for | Small teams with a standard process | Growing teams, multiple branches, special workflows |
How much does CRM software cost in Pakistan?
A custom CRM is a one-time investment. These are typical ranges for the CRMs we scope; you get a fixed quote after a free consultation.
| CRM type | Typical scope | Typical timeline | Indicative cost |
|---|---|---|---|
| Sales CRM | Leads, pipeline, follow-ups, quotations and reports | 6–10 weeks | PKR 400k – 900k |
| Business CRM | Adds WhatsApp, telephony, field sales app and ERP integration | 3–5 months | PKR 1M – 3M |
| Enterprise CRM | Multi-branch, call centre, AI agents and advanced analytics | 5+ months | Custom quote |
Hosting, WhatsApp conversation fees and SMS costs are separate and depend on your volume. Annual support and enhancement plans are available.
How we build your CRM
Sales process mapping
We sit with your sales, support and recovery teams and map how leads really move.
Design
Screens and workflows designed for your team, reviewed with you before coding.
Development
Built in two-week sprints so you see working software early.
Data migration
We import your existing Excel sheets, phone contacts and old CRM data.
Training and support
Hands-on training for every role, then ongoing support and improvements.
Frequently Asked Questions
What is CRM software?
CRM (customer relationship management) software keeps every lead, customer, call, message, quotation and follow-up in one place, so your team knows who to contact next and managers can see the whole sales pipeline.
What is the price of CRM software in Pakistan?
Ready-made CRMs charge a monthly fee per user, usually in US dollars. A custom CRM from DRPN Systems is a one-time build: a focused sales CRM typically costs PKR 400,000 to 900,000, and a CRM with WhatsApp, telephony, field sales and reporting typically costs PKR 1 million to 3 million, with no per-user licence fees afterwards.
Should I buy a ready-made CRM or build a custom one?
Buy a ready-made CRM if your sales process is standard and your team is small. Build a custom CRM when you need WhatsApp and local payment workflows, Urdu-friendly screens, integration with your own ERP or accounting software, or when per-user dollar fees become expensive as your team grows.
How long does it take to build a custom CRM?
A sales CRM with leads, pipeline, follow-ups and reports usually takes 6 to 10 weeks. Larger CRMs with WhatsApp, call integration, field sales apps and ERP integration usually take 3 to 5 months, delivered in stages so your team can start using it early.
Can the CRM work with WhatsApp?
Yes. We integrate the official WhatsApp Business Platform so incoming messages create or update leads automatically, agents reply from inside the CRM, and every chat stays attached to the customer record.
Can you connect the CRM to our ERP or accounting software?
Yes. We connect CRMs to ERP, inventory and accounting systems through APIs or database integration, so quotations, orders, invoices and payment status flow between sales and finance without re-typing.
Is there a mobile app for the CRM?
Yes. We build Android and iOS apps for field sales and recovery teams with visit check-ins, GPS location, order booking and offline mode for areas with weak signal.
Who owns the CRM source code?
You do. For custom CRM projects the source code and data belong to you, and you can host the system on your own server or on cloud hosting we manage for you.
Stop losing leads in WhatsApp and Excel
Show us how your team sells today. We will map it, show you what a custom CRM would look like and give you a fixed quote.